Remember, in today’s day and age, consumers like to do their own research. With that in mind, ensuring that their research leads back to your website or web page is critical. We’ll work with you to define what your backlinking strategy should look like, so that whenever a similar service or product is mentioned elsewhere on the web, it links back to your brand.
What Are Backlinks?
Backlinks are any type of hyperlink on the web that links back to your website. These critical links help to redirect traffic back to your website whenever something that you have to offer is mentioned elsewhere on the web, on social media, or on another webpage.
While it might seem like backlinks are a good thing generally, it is critically important to remember that there are different types of backlinks – all of which will make a difference impact
Nofollow Links are unique backlinks that specifically make a request to Google to avoid considering your webpage for ranking purposes. While Nofollow links are certainly helpful, and like the old saying goes – any press is good press – it would be better to focus on backlinks that make your website easier to discover on the web.
On the other hand, Dofollow links are specifically designed to contribute to your page ranking on Google. This means that the more Dofollow links you have backlinking to your website, the more likely it’ll be that users will find your website when entering in a search query via Google.
Sponsored & Paid Links
Here at Global SEO, our team of backlink experts understand exactly how to make the most out of your advertising budget by embracing a comprehensive backlink strategy that utilizes sponsored and paid links all across the web.
We work with you to identify influencers, bloggers, and popular, high-traffic web pages and secure unique and beneficial sponsored deals to backlink your website on posts, pages, and more.
What Do Backlinks Do?
In addition to ensuring that more people follow their way back to your website, backlinks are also a great way to improve your credibility on the web. When a user sees your brand name in content that they engage with regularly pushed from businesses/influencers they trust, they’ll automatically consider your brand as something worth learning more about.
Success on the web is built around trust and loyalty – customers listen to their favorite brands and their favorite influencers. And if their favorite brands and influencers mention you and provide a link back to your site, they’ll be more likely to click on it.
We’ll Conduct A Backlink Audit To See Where You Stand
When we first begin working with a client on a backlink strategy, we’ll conduct a clean and thorough backlink audit to determine just where you stand. We’ll see how your current backlinks are affecting your standing on search engines, and we’ll design a unique and personalized strategy specifically tailored to your brand.
From there, we’ll provide you with real, impactful, and measurable analytics that allow you to see just how your backlinks are performing. Once we have your new strategy in place, we’ll conduct a follow up analysis to show you where you’ve been and where you are today.
Working With Global SEO
Here at Global SEO, nothing is more important to us than taking the time to get to know our clients. We like to learn all about your goals, your mission, and your vision, so that we can craft a marketing strategy that works with your brand.
Connect with our team today and make sure that whenever your brand is mentioned on the web, it links right back to your website where you can drive conversions higher than ever before.
With Global SEO by your side, you’re in good hands.